We worked in shifts. FW had the easiest ones. It was in his contract. He worked mornings and afternoons. I didn’t read my contract. I worked all day. I didn’t mind. It was nice to be around FW. He really knew how to think about the future. He could just tell when I needed to sit up straight or get my mind out of the gutter. It was really liberating. I tried to figure out how he did it, but I didn’t get very far. FW was a real professional.
“Get your mind out of the gutter and sit up straight!” he shouted.
“Okay,” I said.
“It’s only Tuesday!” he said.
He was right. I told him so.
“Then get cracking!”
I took FW’s advice. I got my mind out of the gutter, sat up straight, and really got cracking. I came up with two new slogans: “Do it dirty” and “Trust me”; a poem about FW (He’s great/ He’s great/ He is so very great), and invented, Where the hell is it, or Low-q-tar, as it is now called, which enables television remote controls to be found after they have been lost. The boys down in marketing had a field day. They used the slogans for Midwives & Me (a subsidiary of Phipps Inc), made Low-q-tar a household name with their billboard campaign on 95 South, and posted my poem in the company newsletter. It was a real team effort. FW was proud of all of us. He tried to hide it, but I could tell. It was there. I felt the same way.
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